The Great Steak Escape

INDONESIA

CREATIVE CREATIONS FROM
7 OF INDONESIA'S FINEST EXECUTIVE CHEFS

THE GREAT STEAK ESCAPE
PRESS CONFERENCE

True Aussie Beef collaborated with 7 of Indonesia finest food services partners’ Executive Chefs, each of them creating a dish that highlights the wholesome and nutritious flavours of Australian beef.

The Great Steak Escape campaign kicked off with a press conference on Wednesday, 16th June 2021 in Indonesia following all safety regulations. Offline and online guests included 3 Celebrity Chefs; Vania Wibisono, Vindex Tengker and Chandra Yudasswara, Actor Dimas Beck, Nutritionist Emilia Achmadi and several influential food bloggers.

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THE GREAT STEAK ESCAPE
WITH AMBASSADORS

True Aussie Beef hosted an intimate luncheon for esteemed Ambassadors at Sailendra Restaurant, JW Marriott Hotel Jakarta which includes HE Ouadia Benabdellah from Morocco, HE Riadh Dridi of Tunisia, HE Adlan Moch Shaffieq as Charge d’affaires of Malaysian Embassy and Ibu Yulie-Nasution, the Chairwoman of Ladies International Program.

The distinguished guests were greeted by Chef Martin Weise of JW Marriott Jakarta, where they celebrated the occasion together with delectable Sous Vide Australian Beef Sirloin, cooked using Australian quality beef.

THE GREAT STEAK ESCAPE
WITH JAKARTA SOCIALITE MOMS

True Aussie Beef hosted an intimate luncheon at Ayana Midplaza Hotel with Jakarta Socialites Moms including Ibu Nunun Dorodjatun, Donna Latief, Devita Rusdi, Eni Joesoef, Andrea Sisca and Airyn Tanu.

Guests were presented with the alluring menu by Chef Olivier Piganiol, the Executive Chef of Ayana Midplaza in a live cooking performance of Grilled Tomahawk with potato gratin, smoked garlic purée, root vegetable, and red wine shallots sauce.

 
 
 

THE GREAT STEAK ESCAPE
WITH KEY OPINION LEADERS

True Aussie Beef invited several key influencers, millennials and media for a special luncheon at The Chinese National, Swissotel PIK Avenue to celebrate the campaign launch of Australian beef’ natural goodness showcased in Indonesia.

Guests were greeted by Chef Kong Fook Sin, the Executive Chef with a live creation of his special Aussie Beef Black Pepper dish. Everyone had a great time tasting quality Australian beef and trying out The Great Steak Escape IG Filters created in @trueaussieid Instagram!

 

EXPERIENCE THESE UNIQUE CREATIONS INSPIRED BY AUSTRALIA'S BEST QUALITY BEEF

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